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Exterior landscape lighting helps elevate different styles of buildings. Whether your goal is to increase foot traffic, attract more customers, enhance the approachability of your space, step up a sense of security, create an aura, or something else, commercial outdoor lighting can help you achieve it.
No matter how unique your business is, we all find ourselves operating in a competitive environment. From cell phone notifications to other businesses, there is a lot that can distract your potential customers. Commercial outdoor lighting is one of the most unique and impactful ways to attract customers to your business. A beautiful commercial outdoor lighting design acts like your store’s window dressing, giving customers a hint of what they can expect to find inside. However, commercial outdoor lighting has the added advantage of being attractive at a distance too.
Public parks and walkable retail spaces are some of the most frequented places in cities. However, foot traffic drops significantly once the sun sets. In public parks, vast swathes of darkness may discourage people from feeling comfortable. Retail spaces can begin to look unattractive at night too.
Commercial outdoor lighting is a great way to add a sense of beauty and safety to buildings and open spaces. Cities, HOAs, and retail associations that invest in smart landscape lighting will not only encourage foot traffic, but may also enhance the desirability of a neighborhood.
From carefully curating your products to visual merchandising, you put in a lot of thought on ensuring that prospective customers get the right message about your business. By installing commercial outdoor lighting, you can ensure that the interior of your business matches the exterior.
Every city and every piece of architecture has its unique features. While these features may be visible to most people during daylight hours, they tend to fade away once darkness falls. Commercial outdoor lighting is a great way to highlight these special features.
If your city parks are known for their beautiful landscaping, use landscape lighting to enhance them. If your hotel is famous for its stunning façade, use commercial outdoor lighting to draw attention to it.