You know commercial outdoor lighting changes the way a business looks, but the value it provides doesn’t stop there. During the day, sunlight provides natural lighting for shoppers to see you’re open for business, but nighttime can diminish that visibility and foot traffic into your store. When customers see lights around your landscape or on your building, they know you’re open for business, have a distinct personality, and are going to welcome them inside the store.
Haven Lighting’s smart landscape lighting system makes it easy to harness the full potential of commercial outdoor lighting. Here, we define what outdoor business lighting is, discuss its benefits, and share the various types of commercial outdoor lighting fixtures you can use.
Outdoor business lighting includes functional outdoor lighting and decorative commercial outdoor lighting.
You can use functional outdoor lighting to light up entrances and exits and decorative commercial outdoor lighting to create your desired mood or highlight an architectural feature on your landscape.
Outdoor business lighting serves a different purpose than indoor lighting. For instance, you may use bright natural white light inside your store to draw attention to a new display case. This light may be more focused. Outside, you may use a similar bright light to help customers see a parking lot safely, but this light may be more diffused to cover a wider area.
There are several reasons to invest in outdoor lighting. Let’s break down four of the biggest benefits of outdoor business lighting here.
One reason you can do so many things with outdoor lighting is because of the variety of lighting fixtures. Floodlights, spotlights, path lights, and up/downlights are some light fixture possibilities. With a basic understanding of the different commercial outdoor lighting fixtures, you’ll know which ones you need to brighten your business.
Floodlights have an adjustable beam that covers wide areas like parking lots, walkways, and patios. The light fixture’s ideal for illuminating slip-and-fall hazards and providing an extra layer of security. Installing floodlights makes a great impression on shoppers because it lets them know you care about them seeing everything around them clearly.
Let the glow of a spotlight illuminate your inner artist. This light fixture creates a focused light that highlights the landscape and architectural elements. Install these around ponds, waterfalls, and stone features and watch the feature take on a whole new form in the evenings. When using this commercial outdoor lighting fixture, think about what feature or element you want to illuminate and what you want to leave in silhouette.
Make it easy for shoppers and guests to find their way along a walkway or pathway with path lights. These light fixtures are small posts with a built-in light, which is great for framing spaces and creating a peaceful mood. When used along with other light fixtures, path lights can become an indispensable part of your outdoor lighting plan, one you can’t imagine not seeing in your landscape.
Spotlights become uplights or downlights, depending on which direction you shine their light. When you want to draw the eye up along a landscape or architectural element, install an uplight. If you have a ground-level feature you want to highlight, such as a water feature or garden, illuminate it under a downlight’s beam.
Haven Lighting is here to assist you in every aspect of making your business building more inviting for customers. From designing to installing, we offer end-to-end commercial outdoor lighting services. Browse our products or get in touch with us today.